Data & Tooling Innovation Media Lead in Rotterdam

Earlier this year, Unilever announced an agreement to combine its Foods business with McCormick & Company, creating a scaled global flavour powerhouse. The proposed combination would bring together iconic Foods brands, including Hellmann’s and Knorr, with McCormick’s portfolio to create a global leader across spices, seasonings, condiments and complementary food categories, supported by strong retail and foodservice platforms. McCormick brings more than 135 years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to regulatory approvals and other customary closing conditions, with completion estimated for mid-2027

Job Purpose

We are seeking a passionate and self-driven Data + Tooling Innovation Media Lead for the Integrated Demand Generation Team (IDG), who will help shape how Foods drives stronger media performance through better use of platforms, technology, automation, data and AI. This is an exciting time to join the Foods business as it builds sharper global capabilities, creates new ways of working, and unlocks the next level of growth and performance.

This role helps shape the end-to-end media performance infrastructure for Foods — across execution, technology and data — to drive stronger business outcomes at global scale. It brings together platform best practice, AI-enabled activation opportunities and trusted data foundations so Foods can move towards more connected, responsive and optimisation-led ways of working. The role will span areas such as media buying, media spend and performance reporting, asset code frameworks, Rapid ROI, competitor reporting, ad accounts, buying principles, smart bidding, ad tech partnerships, media technology stack management and emerging agentic tools.

Key Responsibilities

1. Media Buying Excellence & Platform Best Practice