Meta Performance Marketing Specialist
at
Trustoo.nl
Do you live and breathe Meta performance marketing? Are you driven by ROAS, CPL, structured testing, and scalable growth? Trustoo is looking for a
Meta Performance Marketing Specialist
to fully own, set‑up and scale our paid Meta acquisition engine.
About Trustoo Founded in 2019, Trustoo helps consumers quickly find reliable local service providers, from painters and electricians to accountants and legal advisors. We support more than
150,000
local businesses across 80+ industries, comparable to Booking.com or Tripadvisor for local services. With a data‑driven scale‑up of around
80
colleagues, impact, ownership and continuous improvement are central to how we work.
Responsibilities
Own Meta performance marketing: set up, manage and scale campaigns across prospecting and retargeting.
Structure accounts for efficient testing and scalable growth.
Manage budgets, bids and pacing to hit CPL and ROAS targets.
Translate insights into clear creative hypotheses and brief creatives.
Run structured A/B tests across formats, hooks, messaging and audiences.
Monitor daily performance and act decisively on data.
Analyze funnels, cohorts and audience behavior; turn learnings into concrete optimizations and scaling decisions.
Ensure correct implementation and use of Meta Pixel, CAPI and GA4.
Collaborate with product and tech teams on attribution, events and data quality.
Build and maintain a structured testing roadmap; benchmark competitors and best practices.
Qualifications
4+ years of hands‑on experience with Meta Ads Manager.
Proven track record in scaling Meta campaigns with clear efficiency targets.
Strong understanding of performance marketing funnels and testing frameworks.
Highly analytical and comfortable working with data and attribution models.
Experience with creative testing from a performance perspective.
Confident working with Pixel, CAPI, GA4 and conversion tracking.
Proactive, structured, and ownership‑driven mindset.
Benefits
Competitive salary based on experience.
Hybrid working: home and office.
Laptop and home office budget.
Travel allowance and up to 2 weeks of remote work per year.
25 vacation days (based on 40 hours).
Personal development budget.
Pension plan.
Great Place to Work certified culture.
Daily fresh lunch and healthy snacks at the office.
Monthly team outings, Friday drinks and an annual company trip.
Location: Amsterdam, North Holland, Netherlands.
Do you feel this is for you?
Apply now . Contact us as soon as possible, send your CV and cover letter. You’re also welcome for a coffee, that’s possible!
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Meta Performance Marketing Specialist in Amsterdam werkgever: Trustoo.nl
Trustoo.nl is een uitstekende werkgever die een stimulerende werkomgeving biedt in het hart van Amsterdam. Met een hybride werkmodel en een focus op persoonlijke groei, krijg je de kans om je vaardigheden te ontwikkelen terwijl je bijdraagt aan de groei van onze klanten. Onze cultuur is open en ondersteunend, waardoor je je snel thuis voelt in ons New Business team.
