Be part of an iconic story.
TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
Be part of an iconic story.
TOMMY HILFIGER is one of the world's most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger's global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
Join Tommy Hilfiger's Global Brand Marketing team, a dynamic group responsible for crafting and delivering impactful brand stories and campaigns that resonate worldwide. Our ambition is to build Tommy Hilfiger into one of the world's most desirable lifestyle brands, celebrated for its Vibrant, Confident and Bold DNA.
Reporting to the Vice President, Global Brand Marketing , the Global Brand Marketing Director will lead the Global Brand Campaigns team and collaborate closely with regional marketing teams, creative and agency partners, and cross-functional leaders to ensure a consistent, elevated and culturally relevant brand presence across all consumer touchpoints globally.
The Position
Global Brand Marketing Director is a strategic and creative leader responsible for shaping and delivering global brand campaigns that strengthen the desirability of Tommy Hilfiger, recruit new consumers into the brand and help unlock its full potential as a leading global lifestyle brand.
This role will translate the broader global brand strategy into distinctive campaign platforms and integrated global rollouts. The Global Director will lead campaigns from strategic brief and creative development through to execution and market activation, ensuring the work is culturally relevant, creatively compelling, commercially meaningful and aligned with the PVH+ strategy and brand direction.
Combining strategic thinking with strong creative judgment, aesthetic sensibility and cultural awareness, this leader will guide internal and external creative partners toward the highest standard of work. As a key member of the Global Brand Marketing leadership team, the Global Director will communicate campaign strategies and creative recommendations with clarity and conviction, including when presenting to senior stakeholders.
The role will also lead and develop a high-performing team, creating clarity, enthusiasm and shared accountability while bringing people together behind a common ambition for the brand.
Responsibilities
Responsibilities include, but are not limited to:
Lead Global Campaign Strategy and Creation: Lead the end-to-end development of global brand campaigns, from strategic brief and creative direction through to production, launch and amplification. Ensure campaigns build brand desirability, recruit new consumers and reinforce Tommy Hilfiger's
Global Brand Marketing Director in Amsterdam werkgever: Tommy Hilfiger
Bij PVH geloven we dat onze medewerkers de sleutel zijn tot ons succes. Als Store Manager bij Tommy Hilfiger en Calvin Klein in De Bijenkorf Amsterdam profiteer je van een dynamische werkomgeving die diversiteit en inclusie omarmt, met uitgebreide mogelijkheden voor persoonlijke en professionele groei. We bieden een competitief voordelenpakket en stimuleren een cultuur waarin teamwork, klantgerichtheid en innovatie centraal staan, waardoor je elke dag kunt bijdragen aan het iconische verhaal van onze merken.
