PR Manager in Amsterdam

We’re looking for a fluent Dutch and English-speaking PR Manager to drive standout press coverage and shape storytelling across top-tier media titles and tastemakers. In this role, you’ll turn strategy into meaningful media impact in order elevate the international hospitality and lifestyle brands we represent.

What you’ll do

Reporting to the Head of PR, you will manage PR accounts in close collaboration with our PR team of currently 6 team members in total, 4 team members in Amsterdam, 1 team member in Brussels and 1 team member based in Berlin

Act as a strategic partner for PR client accounts, elevating client PR strategies and activation, across print/online/social media/broadcast channels with a primary focus on earned media.

Creating realistic, creative and effective PR plans and PR campaign strategies.

Collaborate and support PR colleagues where required to secure earned media, brainstorming creative brand messaging and storytelling across all luxury lifestyle, travel and hospitality clients.

Effective press release writing, press kit creation and other required PR assets, with a keen eye for detail and in line with the client's goals and requirements.

Updating monthly reporting of PR accounts

Strengthen and expand media relationships with key journalists, editors, influencers/VIP/creators and talent agencies.

Identify brand partnerships in order to generate PR coverage reaching new target audiences.

Regular client calls and meetings to provide, advise and ensure alignment of business objectives, results and PR strategy.

Contribute to new business development through proposals, pitch decks, client cases and strategic PR recommendations.

Occasional travel to clients or attending media/industry events, which may require you to work outside your regular office hours.

Become a key team member within a rapidly growing agency and working together with colleagues of other departments within the agency.

This is you

Min. 3-5 years experience working in lifestyle PR.

Fluent in both Dutch and English in written and verbal business level. German language skills are a plus.

Excellent communication skills.

Pro-active and solid commercial knowledge and understanding of business acumen used in the hospitality industry.

Familiarity with luxury, boutique, and lifestyle brands.

A natural in relationship building. A network of media and VIP/celebrities/influencers and knowledge of the media landscape in The Benelux.

The desire to grow our network of international media relations.

Dynamic, being able to level with C-executives as well as junior level.

A hands-on mentality, a problem solver, highly adaptable and the ability to multitask across a diverse range of clients. Being able to keep calm and a helicopter view whilst under pressure.

Keeping the right balance between driving results for our PR accounts, as well as the profitability of the PR accounts.

An analytical commercial mindset and eye for aesthetics in order to present our results in the best possible way.

Residing within a commutable distance of Amsterdam, and the ability to travel internationally on occasion.

Driving license B is a plus.

What we offer

An opportunity for 32-40 hours per week

A salary range (based on 40 hrs/pw) of 3.000 euro - 4.000 euro (medior level), 3.750 euro - 4.750 euro (senior level), based on relevant experience and fit.

8% holiday allowance.

Additional benefits. Company laptop, working from home compensation, an option to work remotely for 2 weeks per year, Afternoon off on your birthday, and special discounts at several clients (hotels, restaurants, cocktail bars).

Earn optional perks. The longer you work with us, the more perks you earn. Including Pension contribution, additional Holidays, and a Sabbatical.

Holidays. 25 holidays (on a full-time basis). Option to earn or buy additional holidays.

Hybrid working. A combination of working in our office in Amsterdam and at home.

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