Team
Part of a global Product & Marketing function responsible for managing and growing a multi-country service portfolio. Works closely with regional commercial teams, Operations, IT, Data, Finance, and Legal/Compliance. The team drives portfolio innovation, governance, marketing positioning, margin optimization, and go-to-market excellence across markets. Role – Product Marketing Manager (B2B Services Portfolio)
Responsible for
owning, marketing, and promoting a portfolio of credit and receivables-related services
across international markets. Acts as the bridge between product, sales, and market-facing teams, ensuring services are effectively positioned, adopted, and operationally feasible. Key Responsibilities
Go-to-Market & Positioning
Define clear value propositions and messaging tailored to local and international markets Develop marketing collateral, sales decks, case studies, and digital content to support commercial teams Lead go-to-market planning for new or enhanced services, ensuring consistent messaging and alignment across regions Support sales enablement through training materials, playbooks, and campaigns Market Insight & Opportunity Analysis
Conduct structured discovery: market research, customer interviews, win/loss analysis, competitor benchmarking Identify market opportunities, segment audiences, and quantify potential impact in collaboration with local markets Provide actionable insights to inform portfolio strategy, pricing approaches, and service innovation Monitor adoption, usage, and performance of services across markets Collaborate with Finance and Operations to track margins and ensure commercial viability Identify gaps and propose enhancements to optimize revenue, client outcomes, and operational feasibility Operational & Technical Collaboration
Work with IT, Operations, and Data teams to ensure service models, SLAs, and pricing structures are implementable Contribute to the design of workflows and operational frameworks that support market adoption and scalability Maintain understanding of technical and operational aspects to inform marketing, positioning, and GTM decisions Maintain a structured, centralized catalog of services with standardized positioning, messaging, and eligibility criteria Ensure local market flexibility while maintaining global consistency in branding and value communication Drive annual portfolio reviews and continuous innovation initiatives Profile
Strategic, commercially minded, and marketing-focused professional with 5–7 years of experience in B2B financial services, insurance, or credit/risk domains Strong experience in product marketing, go-to-market strategy, sales enablement, or portfolio marketing Comfortable collaborating with technical and operational teams to translate complex services into
scalable, market-ready solutions Skilled at defining value propositions, messaging, and GTM plans that drive adoption, revenue, and margin growth Thrives in international, matrix environments where collaboration, ownership, and measurable commercial impact are key Excellent communication and stakeholder management skills
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Product Marketing Manager werkgever: Tech Rise
Als werkgever bieden wij een stimulerende en innovatieve werkomgeving waar technische leiderschap en teamontwikkeling hand in hand gaan. Onze cultuur is gericht op samenwerking, groei en het bevorderen van een sterke developer ervaring, met volop mogelijkheden voor persoonlijke en professionele ontwikkeling. Gelegen in een dynamische regio, profiteren onze medewerkers van een flexibele werkstructuur en toegang tot de nieuwste technologieën, waardoor ze hun vaardigheden kunnen aanscherpen en bijdragen aan een toonaangevend platform.
