Principal Specialist, External Communications
Summary:
Randstad is seeking a
Principal Specialist, External Communications
to elevate our global reputation, drive high-impact thought leadership campaigns, and champion proactive media relations and measure our impact. Location:
Diemen. NL (Hybrid. 3 days a week in the office) Employment Type:
Full-time Experience Level:
junior to mid level (2–5 years of experience) Department:
Corporate Affairs / External Communications What is the Core Focus of This Role?
This is a media relations, thought leadership, and reputation management position focused on building and protecting our reputation. You will pitch stories, find the media angle in market intelligence, co-create thought leadership reports, track performance metrics, and leverage AI tools to maximise our impact. What You Will Achieve
1. Reputation & Media Relations
Build and maintain direct relationships with key journalists, manage incoming press inquiries, and organize targeted media pitching. Protect brand reputation by drafting reactive statements and supporting issues management during sensitive or urgent situations. 2. Thought Leadership & Content Strategy
Co-create, package, and launch flagship research reports and white papers that align with business priorities. Write high-impact press releases, opinion pieces, report summaries, and social copy that bring to life Randstad’s narrative. Collaborate on equity@work initiatives to highlight real-world impacts on equity, diversity, and inclusion. 3. Measurement, Analytics & AI Integration
Use AI tools to research, outline, and streamline content creation workflows efficiently. Track press coverage, evaluate campaign reach, monitor share of voice, and translate data into business-focused recommendations. What Do You Need to Succeed? Experience & Education
Education:
Bachelor’s degree in a relevant field (Communications, Journalism, Public Relations, Business) or equivalent practical experience. Track Record:
2–5 years of experience in external communications, media relations, or PR agency roles. Proven hands-on experience placing stories with media, drafting press releases, and creating thought leadership campaigns. Copywriting & Business Acumen:
Exceptional written English skills with a strong understanding of corporate strategy, market dynamics, and business growth. Report Development:
Ability to distill complex research data into clean, publish-ready thought leadership materials that catch media interest. Resilience & Problem Solving:
Thrives in a fast-paced environment under tight deadlines, maintaining composure and a practical "can-do" mindset. Collaborative Spirit:
Comfortable partnering cross-functionally with Legal, Marketing, Public Affairs, Business Unit Leaders, and external PR agencies. Bonus Skill:
Hands-on experience or interest in visual asset creation (social graphics, short videos, infographics). Why Join Randstad?
Competitive Compensation:
Base salary plus performance-based variable pay. Equity & Ownership:
Option to participate in Randstad’s employee Share Purchase Plan. Flexibility with Intentionality:
A work environment promoting balance across CET time zones. Inclusive Culture:
A culture guided by our leadership pillars: We Set Direction, We Achieve, We Care, and Lead by Example.
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Principal Specialist, External Communications in Diemen werkgever: Randstad
Bij GVB, het vervoersbedrijf van Amsterdam, krijg je de kans om deel uit te maken van een hecht en energiek team dat zich richt op klanttevredenheid. Met een aantrekkelijk salaris van € 15,70 per uur en hoge toeslagen voor avond- en weekendwerk, biedt GVB niet alleen een competitieve beloning, maar ook volop mogelijkheden voor persoonlijke groei en ontwikkeling binnen de organisatie. Werken op iconische locaties zoals Amsterdam Centraal maakt deze rol extra bijzonder en zorgt voor een dynamische werkomgeving vol interactie met reizigers.
