Описание:
Picnic operates in retail and is growing its website into a key customer acquisition channel through organic search. Задачи:
Develop and implement SEO strategies to increase organic traffic and improve search engine rankings Conduct in-depth keyword research to identify opportunities and align content with search intent and relevance Analyze and improve technical website aspects, including site structure, crawlability, indexability, and page speed Collaborate closely with web developers and UX/UI designers to implement technical SEO improvements and maintain website best practices Work with the content team to optimize and implement content for search engines while preserving brand tone and user experience Use SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement opportunities Prepare regular reports on organic search performance and advise on optimization strategies Требования:
Completed MSc degree in Marketing, Business Administration, Analytics, or a comparable field Up to 2 years of experience as an SEO Specialist within a customer-facing brand and international environment In-depth knowledge of technical SEO, including site structure, crawl management, structured data, and mobile-first indexing Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, and Screaming Frog Ability to independently implement technical website changes using CMS systems Strong analytical skills and ability to interpret complex data, identify trends, and translate them into effective SEO strategies Excellent communication and collaboration skills for working with multidisciplinary teams, including developers, designers, and content creators Independent, accurate, and driven to continuously improve website performance and user experience Fluent in Dutch and English Nice to have: Knowledge of French or German Условия:
Fresh lunch, coffee, snacks, and fruit at the office 5% To 15% discount on CZ health insurance packages Access to an affordable Lease a Bike bicycle or e-bike leasing program, with the option to take over the bicycle later Personal development opportunities through Lepaya courses, Academy training, and other programs Free access to professional psychologists and training through OpenUp 25 Vacation days Travel expense reimbursement Pension scheme Phone and laptop provided
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seo specialist for retail in Amsterdam werkgever: Picnic Technologies
Picnic Technologies is een uitstekende werkgever die jou de kans biedt om je carrière te starten in een dynamische en snelgroeiende startup-omgeving in Amsterdam. Met een sterke focus op persoonlijke ontwikkeling en teamwork, krijg je de mogelijkheid om je vaardigheden in data-analyse en onderhandelen met leveranciers te verbeteren, terwijl je bijdraagt aan een productassortiment dat klanten echt blij maakt. De cultuur is innovatief en ondersteunend, waardoor je vanaf dag één echte verantwoordelijkheid kunt nemen en impact kunt maken.
