Описание:
Philips develops medical technology, including a premium CT portfolio with Spectral CT and innovations such as Photon Counting CT. Задачи:
Manage marketing communications projects from objectives and audience insights through concept development, briefing, content creation, and delivery of campaigns, assets, and toolkits Contribute to communications plans and project roadmaps aligned with the CT business marketing plan, approved positioning, and customer journey priorities Develop product messaging and creative briefs using approved claims and evidence, and coordinate content across web, email, social media, brochures, events, trade shows, sales enablement, and other omnichannel touchpoints Support product launches and campaign activation with Category Leaders, Product Managers, regional teams, and markets Maintain consistent brand personality, tone of voice, and quality, ensuring materials meet brand, legal, and regulatory requirements Brief and coordinate agencies, production partners, and vendors, tracking scope, delivery, quality, timing, project costs, and budgets Monitor campaign and asset performance measures, share practical learnings, and apply improvements to future communications and customer experiences Operate independently and build relationships with stakeholders across a global environment Требования:
Bachelor’s or Master’s degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations, or an equivalent field At least three years of relevant marketing communications experience Experience creating and delivering integrated marketing content, including campaigns, digital content, web pages, brochures, trade show materials, sales collateral, or product launch communications Strong project and stakeholder management skills, end-to-end ownership, and the ability to work independently with limited day-to-day supervision Excellent English communication skills and the ability to develop clear messaging and briefs for different audiences and channels Будет плюсом: healthcare, medical technology, imaging, CT, or other regulated-industry experience; experience with agencies, regulatory reviews, or claim substantiation; LEAN Basic certification Условия:
Eligible for a 3% bonus linked to KPIs and company results Office-based teams work in person at least 3 days per week
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marketing manager for premium CT in Amsterdam werkgever: Philips
Philips is een uitstekende werkgever die zich richt op het verbeteren van de gezondheidszorg door middel van innovatieve technologieën. Werken in Best biedt een stimulerende werkomgeving met volop mogelijkheden voor professionele groei en ontwikkeling, terwijl je samenwerkt met diverse teams aan betekenisvolle projecten die levens verbeteren. Met een cultuur die samenwerking en transparantie waardeert, en een competitief beloningspakket, is Philips de ideale plek voor professionals die impact willen maken in de gezondheidszorg.
