RGM Promo Mgr – Benelux in Utrecht

Overview CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

You will be part of PepsiCo’s Western Europe Operating Unit, which encompasses multiple regions across our Market Units: Benelux, France, Iberia (Spain & Portugal), and GRoW (Germany and the Rest of Western Europe: Austria, Italy, Nordics Food, Switzerland).

This role will lead the BNL promotional RGM agenda (together with the promotional analyst). The role leads promotional analysis, strategy generation, execution and reviews across BNL markets. The role is a key partner to the sales teams, understanding challenges and building solutions which meet both PepsiCo & our customers needs. As such will also support the capability agenda on promotions both within RGM and across the organisation.

Responsibilities

Overall

Support RGM capability across BNL, leading promotional and trade spend elements

Be an engaged part of BNL RGM team, covering and supporting, as required

Support and enhance promo / trade strategy with regular governance structures

Promo Strategy & Trade Spend

Create and/or ensure accurate and detailed promotional analytics and turns them into insights

Integrating internal financial, external syndicated and customer data

Across all key customers & channels, BE & NL

Deliver promotional & trade spend performance reviews to BE and NL leadership

Maintain accurate & detailed promotional guidelines, approved by GM, CFO & RGM lead

Monitor and support execution of promotional strategy through strong engagement with sales, both formalized and informal

Lead all elements of CDA / P4P work within BNL (strategy, monitoring, governance etc.)

In close collaboration with DX / Sales / Sales Finance, develop & align promotional strategies for AOP & PSP plans

Understand the promo and trade-spend elements of YTD performance and PxF

Qualifications

University degree (Economics, Finance, Business Degree)

Minimum of 5-6 years in FMCG industry

Top Class analytical skills; ability to model raw data with ease to draw strategic and tactical recommendations

Excellent communication & influencing skills on different levels in the organization

Experience in at least 1 of RGM Commercial, DX, Sales Finance or Insights, in particular knowledge of:

RGM techniques

Customer mindset understanding concerns or opportunities that customers may have on trade spend / promotions

Financial workings down to GM% including promotions

Knowledge of syndicated and customer data sources

Commercial drive (results & solution focused, flexible/adaptable)

Self-starter, persistent, well-organized with passionate drive

Computer-literate & highly proficient in Excel

Proficient in English

At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.

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