OverviewThe Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX is accountable for building and leading a scalable BNLX Traditional Trade and BLUX Wholesale growth platform.
De volgende informatie geeft een overzicht van de vaardigheden, kwaliteiten en kwalificaties die nodig zijn voor deze functie.
The role has a dual mandate: accelerating the established Netherlands Traditional Trade roadmap while defining and implementing the Belgium Traditional Trade and Wholesale strategy, Go-To-Market model and execution roadmap required to unlock a structurally underdeveloped channel.In the Netherlands, the focus is on accelerating outlet development, expanding distribution, strengthening execution and scaling the Traditional Trade model.
In Belgium and Luxembourg, the role will translate proven Netherlands learnings into market-specific strategies, develop strategic wholesale partnerships, and build the capabilities and execution model required to drive sustainable growth.This role is critical to unlocking significant whitespace opportunities across BNLX through Traditional Trade, regional and ethnic wholesalers, preferred national partners and strategic channel partnerships, delivering accelerated growth across volume, net revenue, profitability and market share.ResponsibilitiesBusinessOwn delivery of BNLX Traditional Trade and BLUX Wholesale AOP targets across volume, net revenue, profitability and market share.Accountable for the BLUX Wholesale agenda across priority national, regional and ethnic wholesale customers.Responsible for building strategic Wholesale and Traditional Trade partnerships, including the execution of the Van Dijk partnership and scaling successful learnings across BNLX.Define the BNLX Traditional Trade Go-To-Market approach and BLUX Wholesale strategy across regional wholesalers, preferred national partners and strategic data-sharing partnerships.Drive outlet conversion, distribution expansion and revenue growth through effective channel execution and customer development.Leverage market insights, customer data and performance analytics to identify growth opportunities and strengthen channel competitiveness.Organization & LeadershipLead, coach and develop the Traditional Trade and Wholesale teams, ensuring strong execution discipline, capability building and delivery against channel targets.Design and operationalize the BNLX Traditional Trade and Wholesale execution model required to drive scalable growth across the Netherlands, Belgium and Luxembourg.Build strong cross-functional partnerships with Sales, Shopper Marketing, Marketing, Finance and Supply Chain to accelerate channel development.Represent Traditional Trade and Wholesale in relevant leadership and cross-functional forums, ensuring channel priorities are embedded in business planning.Collaborate with Sector and European teams to share best practices and drive continuous improvement across the channel.QualificationsStrong combination of strategic thinking and hands-on execution leadership.Results-oriented growth leader with clear communication, high ownership and strong commercial drive.Strong communication, influencing and relationship management skills across senior stakeholders, cross-functional teams and external partners.Strong business acumen and P&L mindset, with ability to balance growth, profitability and investment choices.Transformational mindset: able to challenge the status quo, simplify complexity and define how PepsiCo wins in underdeveloped channels.Strong analytical and conceptual skills, with ability to translate strategy into clear priorities, execution plans and measurable outcomes. xbelvxb Graduate / University degree or equal through experienceMinimum 6 years of FMCG experience, ideally with exposure to sales leadership, customer development, route-to-market or channel strategy.Fluent Dutch + English requiredPreferred locations: Utrecht NL, Zaventem BELJob SummaryReq ID: 2 # of Openings: 1Job Function: SalesRelocation: No
Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX in De Meern werkgever: PepsiCo
SodaStream is een uitstekende werkgever die een stimulerende werkomgeving biedt in Tilburg, waar je als Commercial Finance Analyst de kans krijgt om je analytische vaardigheden te benutten en bij te dragen aan belangrijke commerciële beslissingen. Met een sterke focus op persoonlijke groei en ontwikkeling, biedt het bedrijf mogelijkheden voor training en samenwerking binnen een dynamisch team dat innovatie en efficiëntie waardeert. De cultuur is open en ondersteunend, waardoor medewerkers zich kunnen ontwikkelen in hun rol en impact kunnen maken op de organisatie.
