Описание:
As Product Manager Awareness & Lead Acquisition West, you own the awareness and lead-generation journey across the Netherlands, Belgium, France, Finland and our .com domain. You translate our global segmentation and targeting approach into market plans and customer-facing campaigns, and turn that into a roadmap your squad can deliver against. You’ll work closely with the East team for one consistent marketing approach, and with Client Acquisition on lead handover through to conversion. Задачи:
Define a multi-quarter vision for Awareness & Lead Acquisition in the West markets. Adapt LYNX’s global STP approach into market-specific plans, strategies and tactics. Own and prioritise a living roadmap for acquisition capabilities. Drive initiatives from discovery through implementation. Analyse customer behaviour, campaign performance and competitor activity. Own OKRs measured by brand awareness, MQLs, cost per lead, conversion rate, ROMI and estimated CLV. Ensure marketing and acquisition capabilities comply with privacy and financial promotion requirements. Требования:
3–5 years in product management with proven, measurable business outcomes. Strong experience with digital and brand marketing, acquisition funnels and customer research. Data-driven mindset: marketing analytics, KPI management, self-serve BI or SQL. Strong stakeholder management across Marketing, Engineering, Sales and Operations. Experience operating in regulated contexts (privacy, security, KYC/AML/MiFID). Fluent English and Dutch, spoken and written. Будет плюсом:
Experience within fintech, brokerage or financial services Deep SEO, SEA and paid-media expertise Experience with CRM, marketing automation and attribution modeling
Условия:
A competitive salary based on experience. Flexible working hours at our office in the heart of the city. A fixed 13th-month salary. Pension scheme for NL/DE/BE. Travel expense reimbursement. An annual training budget of €2,000, freely allocated to your professional development. Team outings, social drinks, and an annual weekend trip with the entire team.
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Product manager awareness & acquisition in fintech in Amsterdam werkgever: Lynx Beleggen
LYNX is een uitstekende werkgever die zich richt op het bieden van een stimulerende werkomgeving in het hart van Amsterdam. Met een sterke focus op samenwerking en innovatie, biedt LYNX medewerkers de kans om te groeien door middel van professionele ontwikkeling en uitdagende projecten. De cultuur is open en ondersteunend, wat bijdraagt aan een positieve werkervaring en de mogelijkheid om impact te maken binnen de organisatie.
