Location:
Hoofddorp, Netherlands
Employment type: Full-time
Type of contract: Permanent
Professional field: Digital Marketing
Work arrangement: hybrid working
Head of Advocacy & Influence - Benelux Who am I?
Within the CDMO (multi divisional marketing & digital) team, I'm leading the advocacy and influence strategy. You know how to create a vision & strategy to grow, professionalize and organize advocacy, win share of influence with proper Paid-Love balance and create and guard brand and category territories. You are directly leading a team of 2 FTE and are co-leading 4 Advocacy and influence teams in the divisions. My role includes:
Lead the advocacy and influence strategy: grow our share of influence with our brands cross divisional, cross category by building advocacy & influence strategy focused on views, engagement and mentions
Lead the divisional advocacy tribe who will be driving their brand advocacy agendas, working very closely with our advocacy teams & product marketing teams
Build effective collaborations with our advocacy agency, media agency and our social media partners: Build effective and strong relationships with local and global stakeholders, influencing and promoting
Continues drive for ROI improvement of our advocacy investments within the media mix (CPM/CPE/Agency fees/influencer fees) together with our purchasing team.
Leading L'Oréalistar: Lead our own micro and nano creator pool, be responsible for community management, upskilling and engagement with the creators, leading to impactful campaigns from this audience.
Advocacy results reporting and market + competition deepdives – adjusting our course with the speed of culture while actively sharing learnings & best practices internal and external. Analyze data and campaigns: measure the effectiveness of our campaigns and creators to obtain insightful findings for future initiatives and strategic roadmap.
Identify and explore the latest trends, emerging platforms, and new advocacy opportunities to initiate test & learn & lead growth
Build expertise on social commerce, affiliate and conversation optimized advocacy plans
Build and activate GEO social strategy: build social strategy to be mentioned by LLMs
Leading a team: managing 2 direct reports (1 L'Oréalistar manager and 1 management trainee) and leading the full A&I community with 19 FTEs in the division.
Competences and skills:
Social Native – you know the social media landscape and have a network of influencers in beauty & lifestyle
Creative and always up to date on the latest trends in beauty and at social media
Strong project management and process driven skills
You have an analytical mindset and a data driven approach
You embrace the speed and complexity characterizing the fast Beauty FMCG business
Communication and influence: you are mastering stakeholder management
At least 8+ years experience in marketing, of which minimum 2 years experience in influencer or digital marketing at a corporate or specialist agency
Fluent in English and either Dutch or French is a must
A completed Master of Science from a university
What do we offer?
L'Oréal offers an attractive role in a dynamic and culturally diverse work environment, a compatible salary with excellent secondary conditions (e.g. 13th month, profit sharing), hybrid working and opportunities for further career development.
Head of Advocacy & Influence - Benelux in Hoofddorp werkgever: L'Oréal
Bij L'Oréal Dermatological Beauty in Hoofddorp krijg je de kans om een impact te maken in de wereld van schoonheidsproducten. We bieden een stimulerende werkomgeving waar diversiteit wordt gevierd en je vanaf dag één verantwoordelijkheden krijgt. Met volop mogelijkheden voor persoonlijke groei en ontwikkeling, kun je jouw potentieel volledig benutten terwijl je bijdraagt aan onze duurzame merkdoelen.
