The After-Sales & Precision Farming Marketing Manager owns the strategic and commercial marketing for After-Sales & Precision Farming, covering Genuine Parts, KVG Services and Precision Farming Solutions across the Kverneland, Vicon and Kubota Implements brands. The role combines commercial, dealer-facing marketing execution for After-Sales marketing with commercial product marketing responsibility for Precision Farming, sitting at the crossroads of campaign planning, product marketing, content production and cross-functional collaboration with Sales Companies (SC), Sales Managers, Product Managers (CPM/SPM), GRMC and external agencies.
Description of the Role & Responsibilities
Own and maintain the After-Sales & Precision Farming marketing plan.
Develop and implement product marketing plans and campaigns in cooperation with Commercial and Strategic Product Management (CPM/SPM).
Maintain and update the product Go-to-market Roadmap in cooperation with SPM, CPM, Product Development and the Marketing Director.
Develop marketing launch plans following the go-to-market strategy in cooperation with CPM, GRMC and Sales Companies.
Own product marketing across all relevant brands and product groups.
Design and execute online and offline marketing campaigns in cooperation with the Digital Specialist, GRMC and Sales Companies.
Develop product stories in cooperation with PM and Sales Companies.
Drive competitor benchmarking on offers and promotions to support campaign positioning.
Produce and maintain dealer-facing marketing materials, including brochures, leaflets, product information, presentations, price lists and seasonal promotional materials.
Organize photo and video shoots with SPM/CPM and external suppliers, including production of photo, video and animation content.
Safeguard corporate branding and design guidelines across all marketing materials.
Plan and support product training, including iXperience Days and other training events.
Steer the product naming strategy in cooperation with SPM, Sales Companies and IP.
Plan and support trade shows and events.
Maintain regular marketing alignment with GRMC, Sales Companies and Kubota Marketing.
Strong command of social media platforms and content scheduling tools.
Familiarity with CMS platforms (e.g. Crownpeak, eZ Publish) and with CRM Microsoft Dynamics 365.
Solid analytical skills with ability to translate data into actionable insights.
Excellent organisational skills with attention to detail and ability to manage multiple priorities.
Good communication and cross-functional collaboration skills.
Fluent in English; additional European languages are a plus.
Education
Master's degree in Marketing, Communications, Business, Agribusiness or a related field.
Proven experience in product or commercial marketing, ideally in related B2B/industrial or agricultural sector.
After-Sales & Precision Farming Marketing Manager in Amsterdam werkgever: Kverneland Group
Als werkgever biedt ons bedrijf een stimulerende en innovatieve werkomgeving, waar financiële leiderschap en strategische productontwikkeling hand in hand gaan. Met een focus op digitale transformatie en AI-gestuurde procesverbeteringen, ondersteunen we de groei van onze medewerkers door middel van continue ontwikkeling en een cultuur van samenwerking. Gevestigd in het prachtige Nieuw Vennep, bieden we niet alleen een competitief salaris en voordelen, maar ook de kans om deel uit te maken van een dynamisch team dat zich inzet voor duurzame innovatie.
