CRM Campaign Specialist Location:
Hybrid | Amsterdam
Hours:
40 hours per week
Contract:
Freelance, up until the end of 2027
Languages:
English
About the Role We are looking for a hands‑on CRM Campaign Specialist to drive customer engagement, retention and conversion through highly personalized communication across email, push notifications and other direct messaging channels. In this role, you will own the end‑to‑end execution of CRM campaigns, from audience segmentation and content creation to deployment, testing and performance analysis. You'll work at the intersection of marketing, technology and data, leveraging leading marketing automation platforms to deliver impactful customer experiences at scale. This is an ideal opportunity for someone who enjoys combining technical expertise with customer‑centric thinking and is passionate about transforming customer data into meaningful, high‑performing campaigns.
What You'll Do
Build, execute and optimize CRM campaigns across email, push notifications, SMS and emerging messaging channels.
Develop responsive email templates and dynamic content using HTML, CSS and scripting languages such as AMPscript and JavaScript.
Create advanced audience segmentations using SQL and customer data models.
Manage campaign deployment, QA, testing and performance monitoring.
Execute A/B and multivariate testing to improve engagement, conversion and retention metrics.
Implement personalized customer journeys using dynamic content and behavioral triggers.
Monitor campaign KPIs including open rates, CTR, conversion rates, engagement and deliverability.
Collaborate closely with Product, Data Science, UX and Marketing stakeholders to design high‑impact customer journeys.
Troubleshoot technical issues related to rendering, tracking and campaign execution.
Explore AI‑driven opportunities including personalization, predictive targeting and content optimization.
Prepare performance reports and translate insights into actionable recommendations.
What You'll Bring
3+ years of experience in CRM, lifecycle marketing or marketing automation.
Strong hands‑on experience with enterprise CRM and marketing automation platforms.
Advanced SQL skills for segmentation, targeting and reporting.
Experience building responsive emails from scratch using HTML and CSS.
Knowledge of AMPscript, JavaScript or similar scripting languages.
Proven experience managing campaign QA, deployment and optimization.
Strong analytical mindset with experience interpreting customer engagement data.
Excellent communication and stakeholder management skills.
Ability to manage multiple projects and deadlines simultaneously.
Systems & Tools
Salesforce Marketing Cloud
Adobe Campaign
Braze
Marketo
HubSpot
Litmus
SQL
HTML / CSS
Google Analytics
Customer Data Platforms (CDP)
Benefits & Perks
Competitive hourly rate
Hybrid working model
Professional development
Access to leading MarTech and AI technologies
International and collaborative work environment
Strong focus on innovation, experimentation and continuous learning
Interested? Are you passionate about customer engagement, marketing automation and data‑driven campaign optimisation? We'd love to hear from you.
#J-18808-Ljbffr
CRM Campaign Specialist in Amsterdam werkgever: JP Gray
Als Customer Insights Specialist bij ons internationale logistieke bedrijf krijg je de unieke kans om een cruciale rol te spelen in het opbouwen van ons Customer Excellence team. We bieden een stimulerende werkomgeving met volop mogelijkheden voor persoonlijke groei, een competitief salaris, 30 vakantiedagen en een sportvergoeding. Hier in Nederland, met een hybride werkmodel, kun je jouw analytische vaardigheden inzetten om klantinzichten te vertalen naar concrete verbeteringen, terwijl je samenwerkt met diverse teams binnen de organisatie.
