Overview
In this role you will lead measurement-driven marketing insights that justify budget decisions and optimize performance in production. You will work closely with client CMOs and cross-functional teams to apply MMM, incrementality, and attribution at scale, while shaping how synthetic assets and AI-enabled studios drive business outcomes. You own the methodology in client environments, ensuring rigorous, production-ready solutions. This is a hands-on, advisory, and impact-focused position that blends data science with strategic storytelling.
Arbeidsvoorwaarden / Benefits
- competitive salary
- phone & travel reimbursements
- remote work allowance
- hybrid work environment
- extensive lunch program
- weekly massage sessions
Verantwoordelijkheden
- Lead Marketing Mix Modelling, incrementality testing, geo-lift and attribution to inform budget decisions
- Develop and productionize models in clients’ cloud environments; ensure end-to-end operationalization
- Present methods and findings to CMOs; own recommendations and influence client decisions
- Contribute to the design and improvement of measurement stacks and productization of measurement capabilities
- Collaborate with scientists, engineers, creatives and strategists to refine models and outputs
- Engage directly in qualification and solution design, not just post-sale handoffs
- Partner with frontier labs and external AI vendors to explore and apply cutting-edge approaches
- Provide production-level oversight and debugging when issues arise in live deployments
- Shape offerings and help decide what to productise and take to market
- You will work with privacy-conscious, live-experiment data and identify robust identification strategies
Belangrijkste vereisten
- Deep marketing measurement expertise (MMM, incrementality, attribution) with hands-on model building and deployment experience
- Genuine marketing fluency across retail media, paid social, and brand-building dynamics
- Serious data science background with causal inference, Bayesian methods, forecasting, and optimization; coding ability
- CMO-grade communication to explain complex methods and actionable recommendations
- Production instincts: MLOps, cloud deployment, production-ready deliverables
- Presence in client-facing contexts from qualification to design and defense of solutions
- AI-native working style; daily use of AI tools and willingness to adapt workflows
- Exposure to measurement in dynamic, ambiguous environments (proven track record with budgets impact)
- Masters/PhD or strong quantitative body of work is advantageous (optional)
- Clear communication
- Problem ownership
- Collaborative mindset
- Causal inference
- Bayesian methods
- MMM, incrementality, attribution
Director Applied AI for Marketing and Commerce in Utrecht werkgever: Jobrapido
StarPark is een uitstekende werkgever die je de kans biedt om te werken op diverse evenementen en festivals, waar je in een informele en prettige werksfeer kunt bijdragen aan de veiligheid van bezoekers. Met flexibele werkmogelijkheden en goede begeleiding vanuit het team, stimuleert StarPark persoonlijke groei en ontwikkeling, waardoor je niet alleen waardevolle ervaring opdoet, maar ook de mogelijkheid hebt om door te groeien binnen de organisatie. Wij verwelkomen iedereen, ongeacht achtergrond, en geloven dat jouw talent het belangrijkste is.
