Overview
As an E-commerce Growth Marketer, you drive the growth of the Lely Store by blending data, customer insights, and digital marketing to attract qualified traffic, boost conversion, and convert first-time buyers into loyal customers. You’ll work with cross‑functional teams to improve commercial performance and make digital commerce a stronger growth driver for the business. The role offers scope to shape omnichannel experiences and scale impact across markets. You will operate in a fast‑moving, international environment with a clear growth mandate.
Arbeidsvoorwaarden / Benefits
- up to 8 weeks of vacation per year
- strong pension scheme
- Lely Academy courses for development
- hybrid working policy with campus days
- on-campus sports facilities
- employee events and celebrations
Verantwoordelijkheden
- Drive qualified traffic and customer acquisition via email, marketing automation, paid search, retargeting, and conversion-focused campaigns; continuously optimize ROI
- Develop and optimize lifecycle marketing programmes (onboarding, activation, reorder, retention) using segmentation and personalisation
- Analyse online behaviour and performance data to identify opportunities and inform growth initiatives
- Design and run experiments and A/B tests with the Web Analyst to improve journeys, conversion, and marketing effectiveness
- Increase commercial value by boosting purchase frequency, average order value, customer lifetime value, and share of wallet; translate launches into Store activation
- Collaborate with Marketing, Product Management, Clusters, and Lely Centers to align growth with commercial priorities and omnichannel strategy
Belangrijkste vereisten
- 3–5 years in growth/performance/e-commerce/digital commerce with demonstrable online growth experience
- Experience with customer acquisition, retention, and lifecycle marketing; optimized digital customer journey
- Proficiency with marketing automation and email marketing; use of segmentation and automated flows
- Strong analytical and commercial skills; ability to use data to identify opportunities and inform decisions
- Experience with conversion optimisation, experimentation, and A/B testing; translate insights into business value
- Customer-focused, entrepreneurial, results-oriented; ability to work cross‑functionally across countries and markets
- analytical thinking
- hands-on mentality
- stakeholder management
- marketing automation
- email marketing platforms
- segmentation
E-commerce Growth Marketer in Maassluis werkgever: Jobrapido
StarPark is een uitstekende werkgever die je de kans biedt om te werken op diverse evenementen en festivals, waar je in een informele en prettige werksfeer kunt bijdragen aan de veiligheid van bezoekers. Met flexibele werkmogelijkheden en goede begeleiding vanuit het team, stimuleert StarPark persoonlijke groei en ontwikkeling, waardoor je niet alleen waardevolle ervaring opdoet, maar ook de mogelijkheid hebt om door te groeien binnen de organisatie. Wij verwelkomen iedereen, ongeacht achtergrond, en geloven dat jouw talent het belangrijkste is.
