Overview
As a commercially minded Marketing Leader, you shape the future of our vegetable business by turning insights into stronger grower value propositions, portfolio choices, and innovation priorities. You will lead a cross-functional marketing team to connect growers with retailers, translating market needs into compelling go-to-market plans. This role blends strategy, pricing, and stakeholder influence to drive growth and premium-quality produce. You will work across crops and regions and help define long-term innovation directions.
Arbeidsvoorwaarden / Benefits
- Annual bonus and profit-sharing
- Flexible working options
- Learning Edge online learning platform
- Employee Assistance Program (EAP)
- 25 vacation days + vitality day; additional day every 5 years after age 35
- Attractive pension plan
Verantwoordelijkheden
- Lead the marketing and portfolio strategy for the Product Optimizer segment across vegetable crops and regions
- Translate grower, retailer, shopper and value-chain needs into propositions, positioning, pricing logic and go-to-market plans
- Influence longer-term product, crop and innovation choices using downstream and industry insight
- Lead, coach and develop a team of 4–6 marketing professionals, and manage budget and investment priorities
- Collaborate with technical, crop, commercial, portfolio, R&D and regional teams to turn market needs into actionable innovation briefs
- Contribute to five-year business planning and ensure aligned execution of marketing processes across markets
Belangrijkste vereisten
- Significant experience in marketing, category management, portfolio management or commercial leadership within vegetables, fresh produce, seeds or related value chain
- Strong understanding of the vegetable industry from growers to trade, retail and consumers
- Experience translating customer or shopper needs into product specifications or portfolio decisions
- Commercial experience with assortment or portfolio management, pricing, promotion, quality, availability, supplier management and/or waste reduction
- Experience leading teams and cross-functional projects in international and complex environments
- Credibility, strategic judgement and communication skills to influence technical experts, growers, commercial teams and senior stakeholders
- Influencing without authority
- Strategic thinking and judgement
- Cross-functional collaboration
- Portfolio management
- Go-to-market planning
- Pricing logic development
Head of Product Optimizer Marketing in Enkhuizen werkgever: Jobrapido
StarPark is een uitstekende werkgever die je de kans biedt om te werken op diverse evenementen en festivals, waar je in een informele en prettige werksfeer kunt bijdragen aan de veiligheid van bezoekers. Met flexibele werkmogelijkheden en goede begeleiding vanuit het team, stimuleert StarPark persoonlijke groei en ontwikkeling, waardoor je niet alleen waardevolle ervaring opdoet, maar ook de mogelijkheid hebt om door te groeien binnen de organisatie. Wij verwelkomen iedereen, ongeacht achtergrond, en geloven dat jouw talent het belangrijkste is.
