Overview
In this role you drive EMEA CRM strategy to grow membership, engagement, and long-term value by turning customer data into personalized experiences. You’ll lead lifecycle, campaigns, and membership initiatives, collaborating with cross-functional and global teams to optimize performance. The position focuses on leveraging data to improve customer communications and CLV while shaping regional CRM practices. You will guide a small team to implement impactful, measurable CRM programs that support growth and loyalty.
Arbeidsvoorwaarden / Benefits
- Discretionary Bonus
- Hybrid working
- Pension Scheme
- 25 days Annual Leave
- Travel allowance
- Wellbeing and Mental Health Benefit
Verantwoordelijkheden
- Lead regional CRM strategy for data-driven audience engagement and membership growth
- Define audience, segmentation and personalization to optimize multi-channel communications
- Translate behavioral data into actionable insights for marketing and business priorities
- Develop and optimize lifecycle programs covering acquisition, onboarding, engagement, retention, loyalty and reactivation
- Evolve regional membership marketing strategy and coordinate with global teams for cross-market integration
- Partner with insights, ecomm, media and marketing to improve customer performance and lifetime value
- Create measurement frameworks connecting CRM and membership initiatives to business outcomes
- Instill testing and optimization culture across CRM channels and journeys
- Share insights with Global CRM and membership teams and promote best practices across markets
- Establish regional best practices in customer understanding, activation, and data-driven decision making
- Lead and develop a high-performing team across lifecycle, campaigns and membership marketing
Belangrijkste vereisten
- Extensive experience in database marketing, CRM, lifecycle marketing, loyalty or membership
- Proven people management and cross-functional leadership
- Track record of driving revenue, retention, engagement and CLV through CRM strategies
- Expertise in audience segmentation, customer journeys, personalization and membership programs
- Strong ability to translate data into business value and growth opportunities
- Commercial acumen to convert insights into strategic recommendations
- Understanding of privacy and consent in the EMEA region
- Excellent communication and stakeholder management to align regional and global teams
- influencing stakeholders
- collaboration across teams
- data-driven decision making
- database marketing
- CRM strategy
- lifecycle marketing
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