Overview
In this role you drive the European product marketing lifecycle, from positioning and messaging to launch and market expansion. You partner closely with Product, Sales, Service, OpCos and channel partners to scale complex solutions across Europe. You will translate advanced technical capabilities into clear customer value and lead enablement across cross-functional teams. Your work directly supports growth, profitability and market leadership in a rapidly evolving industrial landscape. This is an opportunity to shape go-to-market strategies for a respected pioneer in automation and digital innovation.
Verantwoordelijkheden
- Define and lead the product business strategy across Europe
- Own OpCo-level business planning including budgets, funnel management, and monthly forecasting
- Drive market expansion and MRO growth with OpCos and channel partners
- Support annual business agreements with OEMs and skid builders to optimize SG&A and direct sales focus
- Develop end-to-end product marketing strategies including positioning, messaging, pricing, and launch plans
- Translate complex technical capabilities into clear customer value propositions
- Create enablement assets (battle cards, whitepapers, case studies, sales and partner materials)
- Conduct joint customer visits with OpCos and channel partners to support technical and commercial discussions
- Coach and motivate OpCo sales teams to achieve budget and growth targets
- Map OpCo skill sets and develop scalable product expertise across Europe with PMK support
- Hold monthly performance and pipeline reviews with OpCos and implement corrective actions
Belangrijkste vereisten
- 15+ years of experience in product marketing, business management, or commercial leadership
- 5+ years in a senior or leadership role with cross-country or European scope
- Proven track record of launching and scaling products within the European process industry
- Strong analytical capability with excellent storytelling and communication skills
- Ability to bridge technical depth with commercial impact and customer value
- Comfortable operating at both strategic and hands-on execution levels
- strong communication and storytelling
- stakeholder management and collaboration
- leadership and coaching
- product marketing strategy
- go-to-market planning
- pricing and positioning
Deputy Product Marketing Manager in Amersfoort werkgever: Jobrapido
StarPark is een uitstekende werkgever die je de kans biedt om te werken op diverse evenementen en festivals, waar je in een informele en prettige werksfeer kunt bijdragen aan de veiligheid van bezoekers. Met flexibele werkmogelijkheden en goede begeleiding vanuit het team, stimuleert StarPark persoonlijke groei en ontwikkeling, waardoor je niet alleen waardevolle ervaring opdoet, maar ook de mogelijkheid hebt om door te groeien binnen de organisatie. Wij verwelkomen iedereen, ongeacht achtergrond, en geloven dat jouw talent het belangrijkste is.
