This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based inNetherlands.
Accountabilities
Define and own product positioning, market segmentation, competitive analysis, and messaging strategies across the product portfolio.
Develop and execute comprehensive go-to-market strategies for new product launches, including campaign briefs, messaging frameworks, and performance indicators.
Lead analyst relations by building strong relationships with industry research firms, influencing market perception, and strengthening the organization’s positioning in industry reports.
Represent the business externally as a thought leader and spokesperson through industry conferences, media briefings, panels, and executive presentations.
Integrate AI-powered tools into marketing processes to improve research, competitive intelligence, content development, and campaign optimization.
Collaborate with Product, Sales, Marketing, and Engineering teams to translate technical capabilities into clear business benefits and differentiated value propositions.
Develop sales enablement materials, strategic narratives, and communication tools that support revenue generation and help commercial teams close opportunities.
Balance strategic leadership with hands‑on execution, ensuring marketing initiatives remain aligned with business objectives and market opportunities.
Requirements:
At least 8 years of experience in Product Marketing, Growth Marketing, or a related role within the B2B technology sector, including a minimum of 2 years in a senior leadership or lead position.
Strong understanding of OTT streaming and video technologies, including live streaming, video-on-demand (VOD), and advertising technology (AdTech).
Ability to understand complex technical concepts and translate them into compelling business value propositions for technical and non-technical audiences.
Demonstrated experience developing product positioning, go-to-market strategies, competitive intelligence, and integrated marketing campaigns.
Excellent writing, storytelling, and communication skills, with the ability to create clear, differentiated, and persuasive messaging.
Proven ability to manage analyst relations, build industry relationships, and confidently represent an organization in public-facing engagements.
Hands‑on mindset, combining strategic thinking with strong execution capabilities and a track record of delivering measurable marketing and growth outcomes.
Practical experience using AI tools in marketing workflows, with a strong interest in exploring new applications to improve efficiency and performance.
Strong cross‑functional collaboration and stakeholder management skills, particularly when working with Product, Sales, Marketing, and Engineering teams.
Comfortable operating in an international, fast‑paced environment with the ability to influence senior stakeholders and drive initiatives independently.
Benefits:
Flexible working arrangements designed to accommodate individual circumstances and promote work‑life balance.
Remote working opportunities within Europe.
Opportunities to take ownership of strategic initiatives and contribute directly to business growth and market positioning.
A collaborative, international, and diverse working environment that values different perspectives and backgrounds.
Opportunities for continuous learning, professional development, training, and coaching.
Exposure to innovative video infrastructure technologies and the evolving streaming and media technology ecosystem.
Opportunities to build industry visibility through conferences, analyst engagements, media interactions, and thought leadership activities.
Salary and additional compensation details to be discussed during the recruitment process.
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Senior Product Marketing Manager in Zwolle werkgever: Jobgether
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