Location: Remote (Worldwide) Type: Contract / Full Time
About HLTH
HLTH is one of the fastest growing brands of 2026, reaching the top 0.1% in hyper-growth of all stores in the Shopify ecosystem and we're just getting started (literally). At HLTH we believe understanding your health should be effortless. Our products turn health monitoring into clear insights anyone can act on.
Before you apply
HLTH is an intense environment: we're demanding and ambitious, which means we ask a lot of ourselves and one another. This means fantastic learning, achievements, and career growth, but it also requires a significant commitment. We move fast, standards are high, and ownership is real. This is not a coast job. If you want to be challenged, stretched, and pushed harder than ever before, we invite you to apply.
The Role
Hey, founder here and I need to be real with you for a second.
Being a "creative strategist" is like the new get rich quick scheme. Everyday dozens apply to work with us and when we put them to the test, can't spot a winning pattern if their life depended on it (and for some it probably does).
We're looking for more than just someone who's "creative" and knows how to open an adspy. In 2026, that's table stakes and the game has moved way beyond that. My partner and I have generated more than 9-figures writing our own ads, doing our own creative strategy, and pumping creatives. That's not a brag, it's the framing.
No shade, but D-tier attitudes don't fly here. 0% hit rates month after month don't fly here. Putting the creative team through hundreds of losers based on bad strategy definitely doesn't fly here.
This job is for the hit rate obsessed, perceptionmaxxing, and dangerously hungry people who dare to mastermind how they are going to get people from all over the world to open their wallets and buy.
Someone who knows when an ad wins, why it won, and the next batch proves it.
If that's not you or my words don't land, take the blue pill. Click back and save us both the time of doing the interviews.
But if that is you, take the red pill and keep reading, because this job is for you.
What You'll Do
Creative Strategy + Analysis
Strategize with internal and external data to drive net new, variations, and iterations.
Identify friction points in the ads based on average watch, cvr, cpa, cpm, cpc
Use data to do more than swap hooks, understand why things worked or didn't
Conduct deep research via message mining, customer surveys, and integrate insights into creative direction
Scripting & Ideation
Write high converting ads with strong DR hooks, big time tension, and value driven closes
Ideate 15+ concepts weekly for new ads across a variety of internal ad formats/styles
Leverage trends and reverse engineered concepts to stay ahead of cultural moments, platform mechanics, and emerging formats
Post-Production & Iteration
Work with the Creative Coordinator & UGC Manager to ensure your vision is delivered at quality
Run retention and creative audits to isolate best performing ingredients and drop-off patterns
Version winning creatives across formats, durations, hooks, creators, and frameworks
Create briefs that actually result in quality deliverables with clarity, context, and intention
Run the weekly creative call with the team and conduct bi-weekly reporting so each sprint is better than the last
Must-Have
3+ years as a creative strategist in DTC as a creative strategist, content creator, or hybrid
Fluent enough in written and verbal english to make killer ads in english
Have deep experience in Meta Ads, UGC, and direct response copywriting
Know how to close feedback loops and translate learnings into action
Are obsessed with customer psychology, trend/pattern mapping, and creative frameworks
Can lead with clarity and drive projects from idea to asset without micromanagement
A clear point of view, without the ego that sometimes comes with having one
Bonus: You've worked in high-growth environments and love the chaos of start-up speed
Strong Preference
Health, wellness, supplements, or consumer tech
You've written winning ads that had to stay compliant on health claims
You use AI to move faster, not to replace your judgement
Compensation
Pay is based on region and experience, set as a geo-calibrated range. Exact compensation depends on the candidate's skills, level, experience, and track record, and not all candidates will sit at the top of the range.
What's in it for you
Fully remote, flexible hours
6-figure earning potentiald
Access to custom AI tooling and workflows
Flat team, direct access to founders
Ownership of the testing roadmap, including the scale-or-kill call
Unlimited PTO (with a required recharge time)
Room to grow as the creative team scales
Our hiring process
Application and portfolio review
Screening interviewli>
Creative strategy test (ad breakdown, script, and concept pitch) with Founders
Team interview (Vibe check)
Offer & Compensation (if accepted)
Application Requirements
Linked or portfolio
CV with relevant links, references and results
Question response
