As a Guerlain Counter Manager, you are responsible for the overall management and performance of the counter and your team within de Bijenkorf. Your mission is to lead, inspire, and develop your team to maximize sales performance, client engagement, and brand excellence, while delivering an exceptional level of service. You act as a true ambassador of Guerlain, embodying the brand’s values and ensuring they are consistently reflected in every client interaction and team behaviour.
Job Responsibilities People Management
Lead, coach, and motivate the counter team on a daily basis, fostering a strong team spirit
Act as a role model in sales, service excellence, grooming, and brand representation
Set and follow up on individual and team objectives
Conduct regular coaching sessions and performance evaluations
Ensure the team understands and respects Guerlain’s standards and value
Business Management
Drive and achieve sales targets (daily, weekly, monthly, yearly)
Monitor performance (sell‑out, KPIs, market share) and implement action plans
Identify opportunities to grow the business and increase counter performance
Ensure successful execution of product launches, animations, and in‑store events
Act as the key liaison between Head Office and the counter team
Build strong relationships with store and floor management
Client Experience
Deliver and promote the highest level of customer service
Lead by example on the shop floor, creating a welcoming and luxury client experience
Strengthen client loyalty through personalised service and relationship building
Ensure Guerlain service standards are consistently applied
Operations & Reporting
Oversee administrative tasks: staff planning, stock management, and ordering
Ensure accurate and timely reporting (sales, KPIs, internal tools)
Maintain optimal stock levels and efficient sell‑through
Guarantee full compliance with merchandising and brand image guidelines
Ensure the counter is always aligned with Guerlain’s luxury standards
Maintain clear communication with Guerlain Management
Profile
Training: Professional make‑up artistry and/or beautician certification
Skills: Strong commercial and sales mindset
Proven ability to lead and develop a team
Excellent communication and interpersonal skills
Fluent in Dutch (mandatory)
Good command of English
Personal qualities: Passion for luxury retail and beauty; hands‑on and proactive attitude; flexible and adaptable mindset; strong team player with the ability to work independently; willingness to learn and grow
Additional Information ROLE IN THE ORGANIZATION
Reports to: Retail Manager
Manages: Beauty Consultants (BCs) and counter team
Collaborates with: Training team, Planning Manager, National Make‑up Artist, Trade Marketing, Merchandising, and Floor Management
PERFORMANCE IS EVALUATED BASED ON Quantitative
Achievement of sales targets
Growth in revenue and market share
Qualitative
Leadership and role model behaviour
Team engagement and development
Counter presentation and brand image
Customer service excellence
MAIN CHALLENGES
Fast‑paced retail environment
High expectations in service and product expertise
Managing team dynamics and performance
Flexible working hours and physically active role
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Counter Manager Amsterdam werkgever: Guerlain
GUERLAIN biedt een inspirerende werkomgeving in Nederland waar creativiteit en innovatie centraal staan. Als werkgever stimuleren we persoonlijke groei en ontwikkeling, met uitgebreide opleidingsmogelijkheden en een sterke focus op teamwork. Werken bij GUERLAIN betekent deel uitmaken van een prestigieus merk dat luxe en schoonheid combineert, met unieke kansen om impact te maken in de dynamische wereld van beauty.
