Key Responsibilities:
Own and operate Meta Ads and Google Ads accounts hands‑on daily, including campaign structure, budget pacing, bidding, and optimization.
Scale spend profitably while maintaining ROAS and CAC/CPA targets, defending spend decisions with clear data.
Manage Google Shopping/Performance Max campaigns alongside Meta Ads, ensuring a unified view of performance and budget allocation across both platforms.
Develop and test high-performing ad creatives in collaboration with the creative team, tailored to each account's audience and objectives.
Conduct audience segmentation, A/B testing, and continuous optimization to improve campaign efficiency across accounts.
Monitor and report on key metrics (ROAS, CAC/CPA, CTR, conversion rate) and present clear performance updates and recommendations to stakeholders.
Ensure accurate tracking and attribution setup across platforms (Meta Pixel/CAPI, Google Tags/GA4).
Required Skills & Qualifications:
3-5+ years of hands‑on experience managing both Meta Ads and Google Ads campaigns.
Experience in E-commerce/D2C performance marketing is strongly preferred.
Experience working in a performance marketing agency managing multiple accounts across different industries (large or enterprise agency background is a strong plus).
Fluency in ROAS, CAC/CPA, and campaign architecture analysis.
Strong understanding of ad creative and copywriting, with a sharp eye for high-performing concepts.
Data-driven mindset with strong analytical and A/B testing skills.
Ability to manage multiple accounts simultaneously while maintaining accuracy and meeting deadlines.
Required Skills & Qualifications:
Meta Blueprint and/or Google Ads Certification
Experience with Shopify or other e-commerce platforms
Experience with Google Merchant Center and product feed management
Familiarity with AI tools for reporting, creative development, or campaign optimization
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