ECP is a Hague-based e-commerce performance agency. We build, grow and scale premium direct-to-consumer brands: four of our own in cocoa (The Cocoa Circle), sleep and wellness (Lilly Paris), luxury accessories (Charms) and men's fashion (Pirloni). We handle everything in-house, from brand strategy and identity to e-commerce, paid media and creative, with one relentless focus on performance. Together our brands have reached 12M+ customers in 70+ markets, and every decision we make is backed by data.
The role As Senior Creative Strategist, you are the link between data and creative. You turn what the numbers tell you about our Meta and TikTok ads into concepts that convert, and you direct the people who produce them. You will:
Translate ad performance data (Meta, TikTok) into clear creative insights and concepts that drive conversion
Own our creative testing process: hypotheses, briefs, variants, analysis and iteration
Write sharp briefs, hooks and copy for designers, video editors and UGC creators
Run the creative pipeline, directing creators, editors and media buyers so content is delivered on time and at quality
Decide what to scale, iterate or stop, based on ROAS, CTR, CPA and creative fatigue signals
Track platform trends and formats that work for DTC on Meta and TikTok
Share learnings with the wider team so each test informs the next
What you bring
5 to 8+ years in DTC/e-commerce creative strategy or direct-response advertising
A proven track record with numbers: winning ads at scale and measurable improvements in ROAS, CTR and CPA
Deep Meta and TikTok creative expertise: hooks, formats, UGC vs. studio, and ad fatigue
Strong command of creative testing frameworks and iterative production
Excellent concepting, brief writing and copy/hook writing
The ability to direct creators, editors and media buyers with clarity and confidence
A plus: experience with creative analytics tools such as Motion
Fluent English (Dutch is a plus)
What we offer
A salary of EUR 4,500 to 6,500 gross per month, depending on knowledge and experience
A full-time position in The Hague (40 hours/week)
An international team of experienced specialists in performance marketing, creative and e-commerce
A collaborative culture where initiative and ideas are encouraged
Real ownership: you shape how creative strategy works across a portfolio of growing brands
Free daily lunch and an easily accessible office
Our commitment to diversity, equity and inclusion ECP is an equal opportunity employer. We believe the strongest work comes from teams with different perspectives, backgrounds and experiences, and our team spans over 20 countries. We welcome applications from people of all races, religions, genders, sexual orientations, ages, disabilities and backgrounds. We are committed to a workplace where everyone can contribute fully and develop their talents.
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Senior Creative Strategist in Amsterdam werkgever: ECP Agency
ECP Agency is een uitstekende werkgever voor iedereen die op zoek is naar een dynamische en leerzame stage-ervaring in copywriting. Met een hybride werkstructuur in Den Haag, biedt ECP een creatieve en internationale werkomgeving waar diversiteit wordt gewaardeerd en medewerkers de kans krijgen om hun vaardigheden te ontwikkelen binnen verschillende merken. Je krijgt de mogelijkheid om hands-on ervaring op te doen in digitale marketing en copywriting, terwijl je samenwerkt met een gemotiveerd team dat zich inzet voor duurzame en ethische praktijken.
