We're looking for our first representative in the Netherlands: a self-starter to introduce Digital Practice to veterinary clinics, build relationships and generate qualified leads. This starts as a freelance / independent contractor engagement to validate the market, with the potential to become permanent as it grows.
Location:
Netherlands, home-based with regular travel to clinics
Engagement:
Independent contractor; initial market-development phase
Fees:
To be agreed based on scope and experience
Key integration:
Animana
About Digital Practice Digital Practice is the client communications and payments platform used by around 1,200 veterinary locations in the UK. Clinics use it to talk to pet owners on WhatsApp, send reminders, and take payments, receiving around £50m a year through the platform via Stripe.
We already support clinics in other countries and have recently launched in the Netherlands, where we're seeing encouraging early interest from veterinary practices using Animana. This role will be responsible for building on that momentum and establishing our presence in the Dutch market.
The opportunity Dutch pet owners already live on WhatsApp, and Dutch clinics face the same pressures as UK ones: stretched reception teams, missed appointments and slow payments. Our integration with Animana, the leading practice management system in the Netherlands, enables us to support clinics using the system.
You'll be the person who turns this early interest into a growing business: winning customers, building relationships, developing partnerships and establishing the foundations for future growth.
What you'll do Develop sales opportunities
Identify and qualify opportunities with independent clinics and groups: prospecting, introductions, demos and supporting deals through to close
Build and manage your own pipeline, and share regular progress updates
Represent Digital Practice at Dutch veterinary events, association meetings and group head offices
Account manage (as clients go live)
Support onboarding so new clinics go live quickly and use the product properly
Support retention, renewals and expansion across the client base
Feed customer and market insight back to product so we localise the right things
Work with Animana
Build relationships with Animana's Dutch team, commercially and operationally
Explore opportunities for joint go-to-market activity: referrals, co-marketing, events and integration launches
Work with our UK product team to keep the Animana integration strong for Dutch clinics
Build the market
Localise our sales materials, pricing and onboarding for the Netherlands
Help shape the case for future hires as the business grows
About you
A track record of selling SaaS to SMBs or multi-site businesses, or of selling into Dutch veterinary practices
Experience generating new business and managing commercial relationships, with numbers to show for both
Fluent Dutch and professional English
Self-directed: comfortable working independently and being measured on results
Based in the Netherlands and happy to travel to clinics
Experience in veterinary, animal health or healthcare technology
Existing relationships with Dutch clinics, groups or suppliers
Experience with Animana or other practice management systems
Experience launching a product in a new market or as an early hire
Freelance / independent contractor engagement; initial scope and duration to be agreed
Fees and any performance-based element to be agreed based on scope and experience
Home-based engagement, with travel to clinics and industry events across the Netherlands
Potential to develop into a permanent position if Dutch market revenue supports it
The chance to build a market from scratch, backed by a proven UK product and team
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