Circle B builds sustainable IT infrastructure for the AI and cloud era. For over a decade, we have designed and deployed datacenter, edge, and AI/HPC systems on Open Compute Project (OCP) hardware. We are independent, vendor-neutral, and ISO 9001 / 14001 / 27001 certified, with deployments across multiple countries. Our newest initiative is a sovereign EU GPU cloud — operating under full Dutch/EU jurisdiction and beyond the reach of the US CLOUD Act, for regulated European organizations that cannot compromise on where their data lives.
The opportunity We’re hiring our first SDR to own the top of our funnel. We’re looking for someone who wants to be out there bringing in new business: finding the right companies, opening conversations and turning cold accounts into meetings. This is researched, account-based outbound, not a pure volume dialling job. You’ll work a named list of European GPU cloud providers and AI companies that buy compute directly. Your buyers are VPs of infrastructure and CTOs who are pitched constantly and can recognise a template immediately.
You’ll research accounts, open conversations, qualify basic fit and book meetings for our Account Executive and Head of Sales. You own the first contact with each account and see from close up how large capacity deals get done. You will also have an opportunity to learn the business aspects of Circle B (such as system integration business).
What you’ll do Find and open new business
Research and prioritise accounts from our target lists before the first contact, and suggest new companies to add
Open conversations by email, LinkedIn and phone, with a personalised first message on each account
Reach out within 7 days when a target company raises a round or announces a European expansion
Qualify and hand over
Establish the company’s segment, workload type, rough capacity need and timing
Handle early objections credibly using answers we give you
Pass technical questions to the right person rather than improvise an answer
Book meetings directly into the AE’s and Head of Sales’ calendars, with account notes attached so they are prepared for the call
Keep the machine running
Keep CRM accurate and up to date.
Keep the target lists current, and flag accounts that go stale or stop fitting
Use AI tools for research and first drafts, then edit them yourself before sending
Tell us what’s landing and what isn’t. You’ll talk to more of these buyers than anyone else here
What success looks like
First 30 days:
you know the target lists, our qualification criteria and our sequences, and your first researched outreach is live
First 60 days:
you book qualified meetings consistently, and you run the 7-day trigger response without being asked
First 6 months:
you hit a steady monthly target of qualified meetings held, and keep a clean, current account list.
What we’re looking for Core requirements
2+ years of outbound experience: SDR, BDR or lead generation. Cloud, infrastructure, hosting is the most direct fit. Other industry experiences are welcome, given you can show us how it translates into the role.
A drive to bring in new business: you enjoy opening doors, on the phone, on LinkedIn or via email
Strong written communication: credible, individual first messages are the core of this role
Research as a daily habit: funding news, product fit, who owns the budget
A technical orientation. You don’t need to be an engineer, but you do need to hold a first conversation with a VP of Infrastructure without falling back on marketing language.
Organised and persistent across a month-long, multi-step cadence on many accounts at once
Comfortable in a CRM (HubSpot, Zoho or similar)
Fluent English (spoken and written)
Highly desirable
Connection with AI companies, as prospects, customers, colleagues or network.
Familiarity with GPUs, AI/ML infrastructure, Kubernetes or cloud compute
Experience with LemList or LinkedIn Sales Navigator
Experience prospecting into technical buyers
Fluent Dutch
The working style that succeeds here
You organise your own day: we know what needs to be done and expect questions if you need something
You’d rather say "I’ll find out and come back to you today" than bluff a technical answer
You stay steady on the sixteenth call after fifteen no’s
You take coaching and use it the same week
Working model This is an on-site role in Hoofddorp, 5 days per week, to stay close to the team and execution environment.
Company gym
Modern office in Hoofddorp
Informal and open working culture
Participation in relevant conferences and exhibitions across Europe
Opportunity to develop your skills in a fast-growing technology environment
Our Work Culture Circle B offers an informal working atmosphere with energetic people who enjoy being part of a growing technology company. We have an open management culture and encourage colleagues to contribute to improving our products, services, and processes.
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Sales Development Representative in Hoofddorp werkgever: Circle B
Bij Circle B krijg je de kans om een cruciale rol te spelen in de opbouw van een soevereine EU GPU-cloud, waarbij je werkt met moderne AI-infrastructuur en geavanceerde technologieën. We bieden een competitief salaris, een informele werksfeer en volop mogelijkheden voor persoonlijke ontwikkeling binnen een snelgroeiende organisatie in Hoofddorp. Sluit je aan bij een team dat waarde hecht aan samenwerking en innovatie, en waar jouw bijdrage echt het verschil maakt.
