In één oogopslag
- Taken: Be the driving force behind innovative marketing strategies for top banks in Europe North West.
- Bedrijf: Join a leading tech company revolutionizing banking with AI-native solutions.
- Voordelen: Competitive salary, flexible work options, and opportunities for professional growth.
- Overige informatie: Dynamic role with a focus on collaboration and measurable results.
- Waarom deze baan: Make a real impact by leveraging AI and creative marketing to drive business success.
- Kwalificaties: Experience in B2B marketing, strong project management, and a passion for technology.
Het verwachte salaris ligt tussen 60750 - 74250 € per jaar.
ABM Manager – Europe North West Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions.
We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.ð Location: Europe North Westð¼ Function: Account-Based Marketing / Field Marketingð Reports to: Senior Field Marketing Directorð What You’ll Do Strategy & Execution: Own and run 1:1 and 1: few ABM strategies for priority accounts across the full buyer journey.
Sales
Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
Data-Driven
Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
AI & Tech
Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
Impact
Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.ð¡ What We’re Looking For Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
Demonstrated experience partnering with Sales to measurably drive pipeline growth.
Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
High commercial acumen, strong project management, and cross-functional stakeholder skills.
Bonus: Background in Saa S, fintech, banking, or enterprise technology.ð What Success Looks Like We measure success by your ability to move strategic accounts forward: Engagement Conversation Opportunity Revenue If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
Senior Field Marketing Manager werkgever: Backbase
Bij Backbase bieden we een stimulerende werkomgeving waar innovatie en technische excellentie centraal staan. Als Distinguished Engineer krijg je de kans om je expertise te delen en de toekomst van technologie vorm te geven, terwijl je profiteert van flexibele werktijden, een duidelijk pad voor persoonlijke ontwikkeling en een cultuur die diversiteit en inclusie waardeert. Met aantrekkelijke voordelen zoals een bonus bovenop je salaris en een training budget, is Backbase de ideale plek voor professionals die betekenisvol werk willen verrichten in een dynamische sector.
