Sales General Manager - Netherlands Amsterdam

Artlist is the leading AI creation platform helping teams build, deploy, and scale their content output by combining all the leading AI models, AI tools, and a world-class stock catalog in one place. Plus, with a dedicated partnership from our award-winning creative team, organizations have everything they need to succeed with AI today. Trusted by 50M+ creators and 50% of Fortune 100 companies worldwide including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license to produce professional video content efficiently and securely. For more information, visit artlist.io .
The role
As we expand internationally, we are building a local presence in key markets. As General Manager for the Netherlands, you will be the first senior leader on the ground. You will own Artlist's business in the market, build relationships with local companies and turn them into long-term partnerships. This is an entrepreneurial role with real ownership: you will shape how Artlist grows in the Netherlands from the start.
What you'll do
Own the business in the Netherlands, including strategy, revenue and targets
Define and execute the local go-to-market plan, adapted to the market's needs and culture
Build a strong network of relationships with local businesses, from mid-size companies to large enterprises, and lead key deals end to end
Develop long-term partnerships that drive deep adoption of Artlist's solutions across client teams
Identify strategic partners in the local ecosystem, such as agencies, resellers and industry bodies
Represent Artlist in the market at industry events, in the media and in the local creative and business community
Bring market insights back to HQ to inform product, pricing and marketing decisions
Build and lead a local team as the business grows
Requirements What we're looking for
Extensive experience in B2B sales, ideally in SaaS, tech or creative/media/ ad agency
Proven experience building or scaling a business in a new market, as a Country Manager, GM or in a similar role
A strong existing network among senior decision-makers (CMOs, CEOs) in the Netherlands,
A track record of closing and growing enterprise deals and building long-term client relationships
An entrepreneurial, hands-on approach: comfortable starting from zero and working with a high degree of independence
Excellent communication and presentation skills; fluent in English; Dutch or a Nordic language is a plus
Experience working with a global HQ across time zones and cultures
Nice to have
Familiarity with generative AI tools and the creative content space
Experience in the advertising, agency or production world
Experience building and managing a local team