From day one, Abel has painted with a different palette. When former winemaker Frances Shoemack founded Abel in 2013, that palette was essential oils. Today Abel’s palette has grown to include the latest biotechnology and natural science whilst remaining true to its 100% natural roots. Abel’s master perfumers create fragrances that are real, confident and singular. Just like those who wear them.
You can find Abel in iconic doors around the globe, including Liberty London and Dover Street Paris.
ABOUT YOU: The eCommerce Coordinator is the right hand to the eCommerce and Digital Marketing Lead, and the glue between eCommerce, marketing and creative. They run the day-to-day of Abel’s two Shopify stores and our Klaviyo set-up, and plan and execute launches end to end, from preparation to go-live.
This is a performance-led role, not just uploading images to a theme. They improve how the site converts, keep it healthy for organic and AI search, keep product data and offers accurate, and turn trading data into action. They own the structures and templates the creative team works within, and make sure every campaign, email and page goes live correctly and on time.
The roles suits someone resourceful, proactive and detail-driven. You solve problems before they are asked, and are ready to grow with the business. As Abel expands, there is a clear path to grow into owning our owned channels and marketplaces.
ROLE & RESPONSIBILITIES: Shopify store management
Manage day to day across multi-market, multi-currency stores: products, collections, merchandising, navigation, pricing and discount codes
Keep product data, pricing and stock visibility accurate, working with the Operations team
Manage apps and site set-up, and brief our development partner on theme changes
Own the page structures and templates the creative team builds within
Launches and campaigns
Plan and execute online launches end to end, from preparation to go-live
Run launch checklists and timelines across eCommerce, performance and creative
Set up offers, bundles and site mechanics for launches and campaigns
QA everything before it goes live, on desktop and mobile
Conversion, site health and organic search
Improve conversion across the funnel: product pages, cart, checkout, mobile and site search
Run and track site tests, and roll out what works
Monitor site speed and fix issues quickly
Run regular site health checks: broken links, redirects, crawl errors and mobile issues
Keep page titles, meta descriptions, headings, image alt text and internal links in good order
Maintain structured product data, so search engines and AI assistants can read and recommend our products accurately
Track organic search performance in Google Search Console, and flag issues and opportunities to the eCommerce and Digital Marketing Lead
CRM and lifecycle
Own the Klaviyo set-up: templates, flows, segments and list health
QA and schedule email campaigns built by the Content and Copywriter
Maintain and improve automated flows, working with the Lead to grow repeat purchases
Support the loyalty programme day to day
Reporting and analysis
Deliver a weekly trading report: traffic, conversion rate, average order value, sell-through and email performance
Turn data into clear actions, and flag what is broken or slipping early
eCommerce and Digital Marketing Lead support
Keep the eCommerce project tracker and priorities moving
Take ownership of problems across tools, partners and teams, and see them through
Coordinate with marketing and creative so dates, assets and offers line up
QUALIFICATIONS & EXPERIENCE:
Candidates should possess strong E-Commerce and Sales skills, with experience managing online stores and supporting revenue growth.
Candidates should possess excellent Customer Service and Communication skills to handle inquiries, resolve issues, and represent the brand professionally.
Candidates should possess solid Analytical Skills to interpret performance data, track KPIs, and recommend improvements.
Experience with ecommerce platforms (e.g., Shopify or similar), order management systems, and basic HTML or website content management is beneficial.
Attention to detail, strong organizational skills, and the ability to manage multiple tasks and deadlines in a fast-paced environment are important.
Prior experience in beauty, fragrance, fashion, or premium consumer goods is an advantage, as is proficiency in English; Dutch or additional languages are a plus.
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Ecommerce Coordinator in Amsterdam werkgever: Abel
Als een moderne geurenspecialist biedt ons bedrijf een stimulerende werkomgeving waar creativiteit en duurzaamheid centraal staan. We investeren in de groei van onze medewerkers door middel van uitgebreide training en ontwikkelingsmogelijkheden, terwijl we een ondersteunende en samenwerkende cultuur bevorderen. Werken bij ons betekent deel uitmaken van een luxe beautymerk dat zich inzet voor innovatie en milieuvriendelijkheid, perfect voor diegenen die een betekenisvolle carrière willen opbouwen.
